Connected by Design : Seven Principles of Business Transformation Through Functional Integration epub
Connected by Design : Seven Principles of Business Transformation Through Functional Integration epub
Connected by Design : Seven Principles of Business Transformation Through Functional Integration by Chris Stutzman
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Author: Chris Stutzman
Number of Pages: 256 pages
Published Date: 01 Jul 2014
Publisher: John Wiley & Sons Inc
Publication Country: New York, United States
Language: English
ISBN: 9781118858202
File Name: Connected.by.Design.Seven.Principles.of.Business.Transformation.Through.Functional.Integration.pdf
Download Link: Connected by Design Seven Principles of Business Transformation Through Functional Integration
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In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies including Amazon, Apple and Google have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.
Read online Connected by Design : Seven Principles of Business Transformation Through Functional Integration Buy and read online Connected by Design : Seven Principles of Business Transformation Through Functional Integration Download and read Connected by Design : Seven Principles of Business Transformation Through Functional Integration for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Connected by Design : Seven Principles of Business Transformation Through Functional Integration ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
Connected by Design : Seven Principles of Business Transformation Through Functional Integration by Chris Stutzman
Author: Chris Stutzman
Number of Pages: 256 pages
Published Date: 01 Jul 2014
Publisher: John Wiley & Sons Inc
Publication Country: New York, United States
Language: English
ISBN: 9781118858202
File Name: Connected.by.Design.Seven.Principles.of.Business.Transformation.Through.Functional.Integration.pdf
Download Link: Connected by Design Seven Principles of Business Transformation Through Functional Integration
---------------------------------------------------------------
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies including Amazon, Apple and Google have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.
Read online Connected by Design : Seven Principles of Business Transformation Through Functional Integration Buy and read online Connected by Design : Seven Principles of Business Transformation Through Functional Integration Download and read Connected by Design : Seven Principles of Business Transformation Through Functional Integration for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Connected by Design : Seven Principles of Business Transformation Through Functional Integration ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent